A niche market within psychotherapy, intercultural or cross-cultural therapy is particularly sensitive to the importance of race, culture, beliefs, values, attitudes, racism, religion and language. Intercultural psychotherapy is especially beneficial amongst culturally diverse and international individuals. It also recognises the differences and similarities of various aspects of culture between the client and therapist. Connecting with your therapist on a cultural level can enable a deeper level of communication and a more effective therapeutic experience, according to scholars such as J. Kareem.

People across cultures also respond differently to emotional and mental health. For example, whilst discussing personal issues with a professional outside your immediate family is quite common in the West, this phenomenon can be quite odd for people from very traditional and diverse cultural backgrounds. It is common for them to share their personal distress and difficulties with their immediate family or community. In the past decades, however, talking therapy, such as counselling and psychotherapy, has steadily risen throughout Asia.